Shoe needs are vastly different for different people. People need
shoes for different occasions for different activities; they are used
for running, for walking, dancing and so much and so on. New Balance
Shoes is one brand which aims at providing just the right kind of shoe.
Started in the year 1906 and based in Boston the company is still a
privately held company. The shoe company manufactures the ones used for
sports. Their products are very different and very special when compared
to other leading brands in the same industry. The problem of
major shoe brands like NIKE and ADIDAS is that the designs which they
use for the manufacturing the final product, is outsourced from
developing countries, thus adding to their costs, while in case of New
Balance Shoes the designs are American and hence the difference in
pricing. The quality of the product and the expertise that goes in the
manufacture of new Balance Shoes is much more advanced and on target
than the other brands. There are many different additions which are made
to the shoes which make them more user friendly. There are systems like
gel inserts which help maintain the position of the foot inside the
shoe, and systems for aero cushioning, heel counters etc. This is
probably the only shoe company which manufactures them in a variety of
widths. |